Digital Media IP · Advertising Culture
Obsessed With Ads
We Find The Ads You Wish You Made
Advertising worth obsessing over.
Campaigns, creativity, culture and ideas that make you stop scrolling.
01 — The IP
Why We're
Obsessed
Obsessed With Ads is a digital IP built for people who believe advertising can be more than advertising.
We discover the campaigns, ideas, creative executions and cultural moments that make advertising worth talking about.
Because the best ads don't interrupt culture.
They become it.
Advertising
Creativity
Culture
Ideas
We don't just see ads.
We notice the ideas
behind them.
The work that earns a second look — and the thinking that made it inevitable.
02 — Editorial
What We're
Watching
See something
worth obsessing over?
Stay close to the ideas shaping advertising culture.
03 — Everywhere
Find Us
Everywhere
Follow the obsession.